HKBN has expanded its relationship with broadcaster TVB covering the delivery of TVB’s myTV SUPER set-top box service.
The operator has ordered an additional 450,000 set top boxes from TVB to meet customer demand, and has raised its target for the number of set-top boxes to be installed by the end of 2019 to 850,000.
HKBN first launched myTV SUPER set-top boxes for its residential broadband customers in April, and has so far signed up 250,000 customers to the service. Adoption has been faster than expected – HKBN had an initial sales target of 400,000 set-top boxes within the first 18 months.
The expanded agreement also covers collaboration on market opportunities outside of Hong Kong, using TVB’s new OTT service TVB Anywhere. The service will allow users to buy VOD titles as a gift and send them to recipients around the world.
HKBN is also using its expertise to introduce TVB to overseas operator partners. The first phase of the international expansion is commencing in Canada.
“Throughout the past seven months, the launch of our broadband and myTV SUPER service bundles has been extremely successful. Mindful of this, we’re determined to step up our strategic cooperation,” HKBN CEO William Yeung said.
“Not only will we continue to bring amazing entertainment content to the homes and mobile devices of HKBN customers in Hong Kong, but we will also extend our partnership to the overseas markets, creating a stronger alliance so that more customers can benefit.”