Swedish fast-fashion label H&M is partnering with Indian marketplaces Jabong and Myntra to sell online.
The association with the two local partners is structured to meet Indian regulations forbidding marketplaces from forming exclusive associations with brands, despite both Flipkart-owned e-commerce firms owning full online rights to eight global fashion brands.
The Swedish retailer has been trading online in the country for around one year. The new Indian deal – the brand’s second territory permitting online trade on an external platform after China – will allow Jabong and Myntra exclusive access to the brand’s online sales for a period of six years.
H&M items are expected to begin trading on the Jabong and Myntra Indian marketplaces within three to four months, while the brand makes preparations to open physical stores within India.