Honda Cars India plans to increase the prices of its entire model range effective from August 2021. As reported by PTI, the Japanese automaker has cited an increase in input cost as the primary reason for the price hike. The carmaker looks to offset the impact of a sharp increase in the procurement cost of various essential commodities like steel and precious metals. However, the company hasn’t revealed the quantum of the hike, which is expected to vary from model to model.
This will be the third price hike this year as the company had earlier increased prices in April because of rising input costs. In January 2021, prices of Honda cars were hiked as the company cited a rise in input costs to hike prices. The carmaker has four models in its product line-up for the Indian market, including the City and the Amaze sedan.
Rajesh Goel, Senior VP and Director, Marketing and Sales, Honda Cars India today PTI, “The prices for raw materials like steel, aluminium and precious metals have increased sharply and many of them are at an all-time high, impacting our input costs significantly.”
He further added that the carmaker is presently working out the details of the price hike which could be implemented from next month.
“Our endeavour is to keep the cost of acquisition lower, so we are currently deliberating on how much of the additional cost we can absorb and how much will be inevitable to be passed on to our customers. The revised prices will be implemented from next month,” Goel noted.
With input costs going up, Maruti Suzuki India last month announced that it would increase prices of its entire product portfolio in the second quarter of the financial year 2022. The Indo-Japanese auto major has already effected a price increase in April 2021.