Honestbee Singapore is to halt food deliveries from Monday.
The company said in a statement it would also suspend laundry services on the same date.
The changes come as part of an in-depth strategic review of the business launched after the departure of cofounder and CEO Joel Sng who was replaced by cornerstone investor Brian Koo at the beginning of the month.
“The decision was made to optimise the business structure, and to drive better focus and alignment with Honestbee’s current strategic priorities,” the company said in a statement.
The decision brings to an end the roles of some 400 ‘delivery bees’ many of them part timers.
“They have played a key role, and have been a critical part of the Honestbee family,” said the company. “During this transition, Honestbee remains committed to assist all delivery bees. The headcount in Singapore remains unaffected.”
Honestbee says it will continue to operate the grocery-delivery service, and its physical space – Habitat by Honestbee.
“The newly-appointed executive team is working on future plans to stay relevant and sustainable in today’s rapidly changing business environment. This will help to put Honestbee in the best possible position to support the business in Singapore and other geographies going forward.”