Hennessy has opened its first airport flagship store at Hong Kong International Airport.
The new “House of Hennessy” retail concept involves an exclusive selection of products (including a number or rarities) and an “immersive cognac experience” based on a design inspired by a historic French castle acquired by the Hennessys in 1841.
Guests to the store are invited to taste the products on offer and visit a VIP presentation room for an overall introduction to the brand and its heritage, augmented by interactive technologies.
Moet Hennessy Global Travel Retail’s president Laurent Boidevezi said that due to the strong demand in the Asia market in recent years, as well as consumer desire to further explore cognac culture, the company has been developing interactive and educational approaches to engage with global travellers at HKIA, which experiences a large volume of traffic.
“We are also delighted to be working with Airport Authorities Hong Kong and CDF-Lagardere to bring our first-of-a-kind boutique to life in this way. It will definitely strengthen our trinity partnership.”
Lagardere Travel Retail chairman & CEO Dag Rasmussen said: “Our joint venture – CDF-Lagardere – wanted to give travellers at HKIA something that was truly original and exciting.
This exceptional House of Hennessy store achieves that. It is more than a boutique: we have created a fully immersive Cognac experience for passengers.”
The House of Hennessy store is located at Duty Zero by CDF, Departure Hall 1, Terminal 1 of the HKIA.
