HSBC, the largest bank in Europe and Hong Kong, is planning to expand its retail banking business in China’s Guangdong province in the coming years, with credit cards. securities trading and residential mortgage business in the pipeline, said Asia-Pacific chief executive Peter Wong Tung-shun.
Wong was in Guangzhou on Wednesday morning with group chief executive Stuart Gulliver and Greater China head Helen Wong to co-host the launch ceremony of HSBC Express, the bank’s first train sponsorship programme. Under the sponsorship deal, 11 out of 22 trains between Guangzhou and Shenzhen will be named HSBC Express.
“These trains are for mass commute. The programme aims to bring the image of HSBC to the public as we are expanding retail banking in Guangdong, which would provide huge opportunities for HSBC in the coming years,” Gulliver told the South China Morning Post at the launch ceremony.
“While Hong Kong has 8 million customers, there are over 50 million Cantonese speakers in Guangdong province. HSBC is very strong in retail banking in Hong Kong, which is a big part of our business. Retail banking would be our important business thrust in Guangdong in the years ahead,” he said.
HSBC now has 64 outlets in Guangdong, accounting for a third of its 177 outlets in China. The lender has traditionally focused on corporate banking in China but Gulliver said the growing wealth in Guangdong makes it the ideal place for retail banking. “On its own, the Guangdong economy is the 16th largest in the world. The middle classes are growing, and so is the demand for retail business services,” Gulliver said.
Wong told the Post that retail expansion would include launching HSBC credit cards, which received regulatory approval last year but the launch date is yet to be confirmed.
Securities trading is also in the pipeline. The bank has set up a joint venture with the Qianhai authorities, becoming the first foreign firm to hold a majority stake, of 51 per cent, in a securities joint venture trading stocks for customers from Qianhai special economic zone. It is to commence operation sometime this year.
Wong said resident mortgage business is anther retail segment in demand, adding that the bank would also like to go into other types of wealth management businesses.
“When people get wealthy, they like to buy homes. HSBC can offer mortgage and other wealth management services for these customers in Guangdong,” Wong said. “HSBC has a long history in both Hong Kong and Guangdong. We have been in Hong Kong for 150 years and set up our first office in Guangzhou in 1909. We financed Kowloon and Guangzhou railway in the old days. We are here for the long term,” Wong said.
Gulliver said that with the many train and bridge projects linking Hong Kong with Guangdong, the interconnection between the two would be huge in the future. This is transforming the area from a low-end manufacturing centre into a high-end technology area led by Shenzhen, providing huge opportunities for HSBC.