Hugo Boss has opened a 95sq m store at Singapore Changi Airport Terminal 1.
The Boss Menswear Store features a new interior concept featuring “clean, angular aesthetics” that has already been adopted by select stores in other cities.
Hugo Boss considers the travel retail channel to be a dynamic part of the fashion business, and has opened its latest store at Changi Airport.
The design is said to embrace harmony between lines, shapes and colours, and showcases the brand’s collections.
“Throughout the store layout, matte and textile surfaces contrast with high-gloss and mirrored materials,” noted Hugo Boss. “The overall outcome is a refined space with a classic, yet airy, modern feel.”
The store offers Boss Clothing, Boss Sportswear, Boss Green, and men’s shoes & accessories.