ICONSIAM to launch event to boost Thai’s tourism

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Amazing Thailand Countdown 2019 at ICONSIAM is a truly amazing event of the country with a great collaboration of entities from the public and private sectors and surrounding communities to organize a New Year Celebration in a scale never before seen along the Chao Phraya riverside, the place that has become the NATIONAL ICONIC LANDMARK and ICON of Eternal Prosperity.

Amazing Thailand Countdown 2019 under the theme of “The River of Prosperity” will make the New Year Celebration sensational on Monday, December 31, 2018, from 18:00 hrs. This New Year Celebration is jointly organized by the Tourism Authority of Thailand and ICONSIAM in collaboration with The ICONSIAM Superlux Residence Corporation Limited, The ICONSIAM Residences Corporation Limited. In addition, our partners both from the public and private sectors are also actively involved—including Association of Chao Phraya Commerce, Marine Department, Siam Commercial Bank, TRUE Corporation Public Company Limited, Kasikorn Bank, Thai Shipping Association, Bangkok River Partners, and Chao Phraya Riverside Communities.

According to Yuthasak Supasorn, Governor of Tourism Authority of Thailand (TAT), said that “Amazing Thailand Countdown 2019 is a major event that TAT has consistently organized over the years at various destinations throughout the country. The purpose is to promote Thailand as the ultimate destination for Thai and overseas tourists alike. It’s also an effective way to help stimulate the economy and distribute income to people in every region in the country. More importantly, it supplements our effort to make tourism sustainable. This year we’ll organize the event in 5 different regions: Bangkok, NakornPanom, Chiangrai, Rajburi, and Satul.

In Bangkok, TAT and ICONSIAM plus other partners have mapped out a plan to make the upcoming event a grand New Year Celebration by the Chao Phraya River on December 31, where the venue will be at the River Park of ICONSIAM. This very venue is characterized by diversity comprising, for example, a unique way of life and local culture that would satisfy all tourists alike. Furthermore, local business entrepreneurs and hotels on both sides of the River will take part in this celebration in various forms such as lighting and colouring their premises, and overnight Buddhist praying. Another spectacular event is a fireworks display along the Chao Phraya River which will brighten the water current and create a favourable image of Thailand as an attractive tourist destination for all people throughout the world.

Tourism is a major income earner for the Thai economy. As such, TAT’s mission is to promote tourism in Thailand and, as a result, engaged in an extensive public relations activities both at home and overseas. It is anticipated that over one million people shall attend the New Year Celebration that will transmit to the world a favourable image of Thailand as a vibrant and dynamic country. Equally important is that substantial spending will keep the money flowing into our economy.”

Moreover, Narong Chearavanont, Chairman of the Board of The ICONSIAM Superlux Residence Corporation Ltd., added that “we are proud to have organized the “Amazing Thailand Countdown 2019” with TAT and other partners. It is an effective way to present the beautiful image of the Chao Phraya River to the world and ICONSIAM as a riverside destination on the Chao Phraya River. We are honored to have been selected by TAT to organize the event. We are grateful for the active involvement of our partners who are committed to making the New Year Celebration event grand, impressive, and memorable for all tourists.” Here are major highlights of the upcoming Amazing Thailand Countdown 2019.

A display of fireworks made from Thai sticker rice. These fireworks are an innovation that is      eco-friendly. This fireworks display is based on the concept of “The River of Prosperity.” It demonstrates the history of the Chao Phraya River pertaining to our way of life, tradition, and legends of Siam as a country. This 5-minute fireworks display is composed of 5 Acts.

Act 1 – “The River of Prosperity” is a fireworks display in silver, gold, and bronze colours held together consecutively. Based on the beliefs of people, the three elements symbolize prosperity. As such, the first second of the New Year is to make the Chao Phraya River bright, beautiful, peaceful and prosperous as it has been over the years.

Act 2 – “The Siam Treasure” is a fireworks display of multiple shapes and colours that reflect a close interconnection between our tradition, a way of life and the Chao Phraya River. Not only that the River was essential in daily human activities, it was also what people utilized for transportation, a naval route for diplomatic corps coming in to establish diplomatic relations with Siam, a way to transport products and conduct trade since Ayutthaya to present, a way to perform religious rites, and an attractive scenes that capture imagination of overseas tourists and generate income for our country.

Act 3 – “The Blossom of Joy” is a fireworks display that creates excitement in more ways than one. The display is accompanied by Thai folk songs that reflect our uniqueness as fun-loving, friendly, and smiling people. Any overseas tourist visiting Thailand will become impressed with, for example, reciprocity of Thai people. Such an impression is enough to start a happy New Year by the Chao Phraya River-a bloodline of Thailand.

Act 4 – “One World” is a fireworks display that highlights the flags of all countries. It also represents their connectivity through tourism, trade, education, cultural exchange based on equality that will flourish from the start of the New Year and in the years to come.

Act 5 – “Thailand” is a fireworks display of the tricolours of the Thai flag along the Chao Phraya River. The tricolours of red, white and blue collectively represent our national identity as an independent country shielded by our solidarity and unity.

The upcoming display of 5-Act fireworks will take place along the Chao Phraya River from                    5 different locations. The brightness of the fireworks can be seen within the vicinity of 1,400 meters, which is the longest and grandest display of fireworks ever on the Chao Phraya River.    The vicinity encompasses Peninsula Hotel, Millennium Hilton Hotel, Shangri-La Hotel, Mandarin Oriental Hotel, and Royal Orchid Sheraton Hotel. It is expected that over one million people will watch this display of fireworks within the 2-km vicinity.

Furthermore, there will be a “Khon” performance (a type of Thai drama) at the event in honour of it being recognized by UNESCO as a World Heritage. The Khon performance will be a New Year present for visitors.  It will be magnificent owing to the great number of performers, composition, details relating to Thai classical dance, warrior costumes and weapons. All of these protocols are truly our cultural treasures that are worth watching.


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