Ikea online stores are to be launched in Malaysia and Singapore.
Ikea Southeast Asia MD Christian Rojkjaer says the Singapore site is currently in testing phase and will go live to the public within a fortnight.
The Malaysian site is less advanced, with a vague launch date of next year.
“For Malaysia, we are currently in the development stages and we look forward to sharing more when we enter the testing phase next year,” another spokesperson for Ikea said in a media interview.
News of the much-awaited Ikea online debut in the two markets comes on the heels of a RM908 million (US$212 million) commitment to a regional logistics hub in Malaysia.
The Swedish homewares and furniture company has recently launched an online store in Shanghai as the first step of a broader e-commerce strategy in China.
Rojkjaer said in an interview that the brand’s Ikea Damansara store receives about 6 million visitors annually.
Ikea plans to increase its ASEAN store network to 20 by 2026.