Ikea Thailand has launched a limited collection with local retailer Greyhound Original, which operates fashion shops and restaurants in Southeast Asia.
Called “Sammankoppla”, which means interconnect or unify, the Ikea x Greyhound collection offers furniture and home accessories for small-space living.
“Since multi-function and creativity is key in order to enable both a small-space living solution and an expressive design piece, we turned to Greyhound Original,” says Michael Nikolic, creative leader at Ikea Sweden.
Designed by two Thai fashion designers from Greyhound, Bhanu Inkawat, and Vitchukorn Chokedeetaweeanan, the Sammankoppla collection features bold patterns found in traditional Thai weaving.
“Incorporating recycled materials that have their own history adds to this, with sustainability and creative re-purposing processes being key to the Sammankoppla collection,” said Clotilde Passalacqua, interior design manager at Ikea UK and Ireland.
The Ikea x Greyhound collection includes a geometric cushion, a reusable carrier bag with “a unique twist on Ikea’s Frakta bag” and jug-shaped light.
Launched in 1980 with a tagline “Basic with a twist”, Greyhound has marked its footprint in overseas markets including Hong Kong, Shanghai and London.