Indian women’s fashion chain W is expanding its business into footwear.
The firm is preparing to retail shoes in more than 80 W stores across the country, as well as online, offering a collection of various styles of heels and flats. The collection presents classic Western designs with Indian flourishes.
“At W, we have always strived to give the modern Indian woman a complete wardrobe solution,” said TCNS Clothing MD Anant Daga. “True to our brand promise, we are launching Footapparel, which is an amalgamation of fashion and functionality.
“Looking at the footwear options available to our customers, we believe finding that one perfect pair which coordinates best, is fashion-forward yet keeps you comfortable throughout the day is a real challenge. This is the space we are addressing with our range of fusion footwear which is both fashionable and comfortable.
The brand’s shoe designs feature craftwork such as embroidery, braiding, hand weaving, pleating, laser cutwork, quilting, and raffia weaving, amongst others.