Innisfree Australia has opened its first outlet, inside Melbourne Central shopping complex.
This is Amorepacific’s second foray to promote its Korean cosmetics brand in Australia after Laneige launched in March.
The company also expanded its Etude House brand in the Middle East this month.
Innisfree, known for its green-tea lines, now has 12 stores in overseas markets including China, Thailand, Vietnam and the US.