Irvins Salted Egg snack store from Singapore has opened its first Philippines outlet, in Metro Manila.
On the ground floor of SM Mega Fashion Hall, the shop sells the brand’s signature snacks: salted egg fish skins and salted egg potato chips.
Owner Irvin Gunawan says he decided to open a store in the Philippines after seeing the great response to the snacks from Filipinos in Singapore. His hunch was right, as on its first day the Manila store had a queue throughout the morning.
Gunawan says other branches will come, the first before year’s end.