Beyond Yoga has introduced a fresh retail brand, Seek Beyond, unveiled in conjunction with a marketing campaign that includes an original anthem penned and sung by Issa Rae. The initiative runs parallel to the launch of Beyond Yoga’s latest Outdoor collection and will be amplified through digital media and various community engagements.
Issa Rae shared that the collaboration with Beyond Yoga feels instinctive. She believes that the Seek Beyond ethos mirrors her approach to life, which is a preference for progress over flawlessness, executed with purpose, delight, and humor. The anthem she wrote is her expression of this sentiment.
Nancy Green, Beyond Yoga’s CEO, expressed that the new platform embodies the company’s fundamental principles. According to her, it mirrors the manner their community participates – with receptivity, empathy, and a strong conviction that the act of moving is not merely physical but is also a method of personal growth.
Beyond Yoga was established in Los Angeles in the year 2005. The brand provides a variety of lifestyle necessities such as outerwear, fleece, and performance trousers.
Currently, the brand manages over 1200 wholesale accounts throughout the United States and international markets. Levi Strauss & Co acquired it in September 2021.
What is Beyond Yoga’s new retail brand?
Beyond Yoga’s new retail brand is called Seek Beyond.
Who wrote and performed the anthem for the Seek Beyond campaign?
The anthem for the Seek Beyond campaign was written and performed by Issa Rae.
When and where was the Beyond Yoga established?
Beyond Yoga was established in Los Angeles, in the year 2005.
