Going on sale at midnight on JD, 50 pairs of limited-edition JD-G-Star Raw jeans were sold out in just three minutes.
Exclusive G-Star Raw (x) JDX jeans, the were part of crossover fashion project JDX’s push into sustainable fashion.
With its June 18 anniversary approaching, the e-commerce giant teamed up with Dutch denim label G-Star Raw to launch a limited-edition pair of sustainably produced jeans. Each pair came packaged with G-Star Raw (x) JDX T-shirt and canvas bag, as well as G-Star Raw Bluetooth speakers.