JD Super has partnered with Camposol, a leading fruit exporter from Peru, to kick off the 2025 Peruvian blueberry season, marked by the arrival of the first shipment in Shanghai on July 4. This direct collaboration means JD Super can now source premium blueberries directly from northern Peru’s lush orchards, resulting in lower costs and a fresher product for consumers in China.
This season, JD Super aims to import over 1,000 tons of blueberries, targeting a robust 10% share of the total 72,000 tons expected to arrive in the country—a notable leap from last year’s figures. The initial shipment features the prized Madeira variety, meticulously graded to ensure it meets the highest standards of size and quality, promising a delectable taste experience for buyers.
Strict quality control measures are in place, with Camposol experts monitoring the fruit from its origin and JD Super committing to rigorous ongoing checks. The blueberries travel via a carefully sanitized cold chain—a logistical effort that features refrigerated transport courtesy of JD Logistics, ensuring the fruit maintains its freshness during its journey to over 300 cities across China.
Since venturing into the imported blueberry market in 2018, JD Super’s direct sourcing model has driven a surge in the popularity and affordability of Peruvian blueberries in China. This rapidly-growing market reflects a remarkable transformation in Peru’s agriculture, where blueberry production has skyrocketed from just 80 hectares in 2012 to an impressive 20,500 hectares today. Who knew blueberries could tell such a remarkable tale of agricultural evolution?
What new partnership is JD Super launching this season?
JD Super has partnered with Camposol, a fruit exporter from Peru, to kick off the 2025 Peruvian blueberry season with the arrival of fresh shipments in China.
How much blueberries does JD Super plan to import this season?
JD Super aims to import over 1,000 tons of blueberries this season, targeting 10% of the total 72,000 tons expected from Peru.
What has driven the increase in blueberry production in Peru?
The rapid growth in Peru’s blueberry production, which expanded from 80 hectares in 2012 to over 20,500 hectares today, can be attributed to increased demand and the efficiency of direct sourcing partnerships like the one with JD Super.
