The Jollibee Group has recorded impressive progress in its coffee, tea, and Chinese cuisine sectors, bolstered by an aggressive international expansion strategy, enhanced store operations, and unwavering commitment to the performance of its flagship brands.
The group’s coffee and tea division is at the forefront of this growth trajectory, with Compose Coffee and Highlands Coffee stepping up their store establishment rates and solidifying their market dominance.
Compose Coffee, in South Korea, has grown beyond the 3000-store mark, setting up an additional 1000 outlets in less than a year and a half. The platform’s mobile application has garnered a cumulative user base of nearly 18 million, following a widely successful celebrity-led promotional campaign.
Richard CW Shin, CEO of Jollibee Group International and Global Chief Financial and Risk Officer of Jollibee Group, lauded Compose Coffee’s exponential growth. He affirmed the brand’s ability to scale while retaining quality, value, and consumer affinity.
Shin shared the group’s intent to extend the brand’s momentum to other global markets. He expressed optimism in Compose Coffee’s potential to generate long-term shareholder value, emphasizing the brand’s strategic role in driving Jollibee Group’s international growth.
Highlands Coffee, based in Vietnam, has secured its position as the nation’s leading coffee brand by market share. With a burgeoning network of nearly 1000 outlets, Highlands Coffee serves in excess of 100 million customers each year.
The group’s Chinese cuisine department also noted significant strides. Yonghe King, in particular, augmented its presence in China with the introduction of 35 new franchised stores recently. This move is part of a more efficient operational blueprint that supports the group’s drive for stable and sustainable market operations.
Tim Ho Wan, post its acquisition, has shown promising indicators, with all its stores in Hong Kong reportedly regaining profitability within six months. The brand’s early performance in the US is also promising. The inauguration of Tim Ho Wan Irvine marked the brand’s debut as a company-operated store in the US under the Jollibee Group, with plans to reach 20 locations across North America by 2028.
What is behind the success of Compose Coffee in South Korea?
Compose Coffee has successfully established over 3000 stores in South Korea, with an additional 1000 outlets set up in under 18 months. This growth is attributed to a strategic expansion plan and a celebrity-led promotional campaign that increased the user base of its app.
How is Highlands Coffee performing in Vietnam?
Highlands Coffee retains the top spot in Vietnam’s coffee market by share, with a network of nearly 1000 outlets and over 100 million customers served annually.
What is the performance of the Chinese cuisine segment of the Jollibee Group?
Significant progress has been recorded in the Chinese cuisine segment, with Yonghe King expanding its footprint in China through the addition of 35 new franchised stores. Tim Ho Wan has also seen positive traction post-acquisition, with all Hong Kong stores returning to profitability within six months.
