Jollibee has just rolled out an exciting initiative across its stores in the Philippines, introducing Gamejoy, a campaign that lets customers score in-game credits simply by enjoying their meals. With this innovative approach, every Gamejoy Combo meal unlocks special Gamejoy Credits—Jollibee’s brand-new virtual currency.
These enticing credits can be redeemed through UniPin, a popular e-wallet platform catering to gamers, opening up a treasure trove of over 10,000 games from leading publishers like Garena, NetEase, and OurPalm. It’s not just chicken and fries; it’s your ticket to an exhilarating gaming experience!
According to Dorothy Dee Ching, Jollibee’s VP and head of marketing, the objective was to create a rewards system that transcends genres and platforms—a perfect blend of food and fun. Joey David-Tiempo, CEO of Octopus & Whale, emphasized that the campaign needed to be more than a standard brand association. “This is Jollibee—a global Filipino icon,” he remarked, adding that the concept had to resonate culturally and be seamless enough for everyone, regardless of whether they’re into Call of Duty Mobile or Eggy Party.
By purchasing designated meals, customers earn in-game value, each combo paired with a unique code to unlock Gamejoy Credits. It’s a fun twist on dining out that elevates the experience beyond just a meal. Who knew your lunch could become a gaming adventure?
What is the purpose of the Gamejoy campaign?
The Gamejoy campaign aims to reward customers with in-game credits for purchasing meals, allowing them to enjoy over 10,000 games through the corresponding credits.
How do customers earn Gamejoy Credits?
Customers earn Gamejoy Credits by purchasing Gamejoy Combos, which come with codes that unlock the credits for use in the UniPin platform.
Why is the campaign significant for Jollibee?
This campaign is notable as it blends the food experience with gaming, tapping into a cultural connection and creating a rewards system that appeals to a wide audience of gamers, making dining with Jollibee a more interactive experience.
