Kiwi beverage company Karma Drinks has launched a limited-edition bottle of its Lemmy Lemonade to support Melanoma New Zealand. The partnership aims to raise awareness about melanoma prevention and early detection.
According to Melanoma NZ, more than 6000 New Zealanders are diagnosed with melanoma every year, and approximately 300 people die from the disease. However, the condition can be preventable; if detected and treated early enough, it is almost always curable.
National sales manager James Boshier said that Karma Drinks is all about being kind and doing good for others through the sales of its drinks.
“It seems all Kiwis know someone who has unfortunately experienced some form of skin cancer. Key stakeholders at Karma are part of this group, so we highly value the great work Melanoma New Zealand is doing,” said Boshier.
“Being a beverage company, often consumed outdoors in the summer, the idea of a partnership made complete sense.”
The new limited edition bottle features the brand’s popular lemonade character, Lemmy, being “sun smart”, including wearing sunscreen and sunglasses and getting into the shade.
The beverage company will donate proceeds from every bottle and can with the Melanoma New Zealand sticker until $10,000 is raised.
Andrea Newland, CEO of Melanoma New Zealand, says that the funds will go towards helping to save lives.
“Melanoma New Zealand is very grateful for Karma’s generous support – the funds will be used to help raise awareness about melanoma prevention and early detection,” added Newland.
“We love that Lemmy is wearing his sunscreen and sunglasses, getting into the shade, and helping us to educate about the importance of being sun smart.”