Partnering with Kingsdown licensee, Navijam, Inc, the South Korea store is the first in the country to feature the patented bedMATCH diagnostic system to enhance the way consumers shop for mattresses. The majority of the Sleep to Live mattresses on the store’s showroom floor are made in South Korea with additional products being imported from the United States.
“Looking to grow our brand in Asia, we are confident that South Korea is the right location due to their focus on advancements in technology, product quality and styling,” said Kingsdown President and CEO Frank Hood. “As Kingsdown continues to expand we have seen great success and growth abroad through our innovations in sleep technology. We have also found a partner that not only believes in our product but also shares our company’s vision of providing retailers and their consumers with high quality products from an internationally respected brand.”
bedMATCH uses 18 statistical measurements along with thousands of calculations to assist the customer in determining the best mattress option for their specific body type. In addition to this South Korean location, Kingsdown is also set to open 60 additional bedMATCH/My Side locations throughout Asia in 2016.
