KITCHEN Shop received the Global Innovation Award 2015 for Retail Excellence held in Chicago, making it the first global recipient from Malaysia.
This also makes Kitchen Shop the first speciality shop to attain the award in this region.
Katrin BJ Sdn Bhd managing director Jean Yeap said it was not only a triumphant success for the Kitchen Shop and Katrin BJ but they have also done Malaysia proud.
“Since the launch of the IHA Global Innovation Award in 2000, there have been more than 320 Global Innovation Award retail award winners from 40 countries in six continents.
“This is the first global award recipient from Malaysia.
“Our Kitchen Shop at Great Eastern Mall competing against 25 great speciality shops in 23 countries achieved a landmark success for being the first for Malaysia and the first speciality shop to attain this award in this region,” said Yeap, in her speech.
Their journey to win this award started in Chicago in 2013 when they were at the Chicago International Housewares Show.
“Our group managing director M.H. Basri saw the newsletter on the GIA awards and he planted in his mind that he will build the next kitchen shop to win this award,” said Yeap.
Apart from the physical store, Kitchen Shop was selected for this global award based on the following criteria – overall mission statement; vision and strategy; store design and layout; visual merchandising, displays and window displays; marketing, advertising and promotions; customer service and staff training and innovation.