Korean underwear brand GearX says sales of its functional sportswear online is booming – especially in Japan, China, Southeast Asia and America.
While not revealing actual sales figures the company says its online mall is succeeding because the brand is building popularity by maintaining reasonable prices for products that boast excellent functions, “contrary to a number of global functional wear brands that started out as offline businesses and formed high price range”.
Now, Lee is planning to expand GearX’s product range to include functional yoga outfits, running and cycling apparel.
GearX is running its shopping mall in multiple languages including English, Chinese, andJapanese using the Global Service of cafe24, Korea’s largest shopping mall solution provider. GearX’s products are also available on global online shopping malls such as Amazon.com of America and Qoo10 of Singapore.
GearX’s products include base layer, rash guard, and underwear; all of them offer fast-drying, UV blocking, and antibacterial features. GearX applies a seamless sewing technique on the clothing to achieve excellent flexibility. Thus, all of GearX products fit the body without extreme tightness.
“From the very beginning, we focused on developing a highly functional fabric that relieves heat, maintains coolness, and repels insects. As a result, we have become Korea’s first, and only, functional clothing manufacturer to acquire a patent for the fabric,” said Sang-hun Lee, president of GearX.
“After successfully developing the fabric, he had also developed and introduced a sewing technique that would not irritate the skin considering the the fact that the product is in direct contact with the skin.”