KT’s Kids’ Land will soon be available on the move, as the mobile carrier tries to take on YouTube Kids by moving its popular child-friendly content service to smartphones.
Kids’ Land, which launched in May on KT’s internet-protocol TVs, is now used by 3.6 million customers, according to KT. By creating a mobile app that is connected with the IPTV, the carrier said that kids will now be able to enjoy their favorite content anywhere they want.
New content was also been added to the service, now upgraded to Kids’ Land 2.0, on Tuesday. While most of the content on the original Kids’ Land was for children, the new version comes with new videos dedicated to parenting, made for KT in cooperation with Dr. Oh Eun-young, a famous figure in the field of child care in Korea.
Oh’s content will cover 10 big topics in parenting, spanning about 50 video clips, so that parents can easily learn how to behave with their children in specific situations, like when they won’t sleep.
“There is so much, in fact, too much information on parenting that parents these days can’t really tell between reliable content and those that are not,” Oh said. “KT’s platform offers curated and reliable content that parents can always turn to.”
Kang In-sik, vice president of the media content department at KT, said KT will be working to provide more original content to beat competition from other platform providers like YouTube. KT is currently contacting experts to make videos specifically targeting infants as well as the elderly and those hoping to learn a new language.
The new Kids’ Land app will be ad-free and filter out harmful content for children.