Xiaomi Malaysia has opened its second retail store, offering Kuala Lumpur shoppers greater access to its Mi Ecosystem products.
Originally the Chinese electronics company had sold its smartphones and other products exclusively online, but in its home territory has been introducing its Mi Home stores.
At 940sqft (90sqm), its second authorised Mi Store is smaller than the debut store in Penang. Xiaomi South Pacific head Steven Shi says the opening of a second store indicates the brand’s “great expectations” for growth in Malaysia.
Two new smartphone models were released to coincide with the store’s opening, and Shi says Xiaomi will soon expand its Mi Ecosystem of products in Malaysia. These include IoT-ready products such as a smart rice cooker that can be pre-programmed for different recipes, a smart luggage bag than can be unlocked by phone, plus routers, TVs and drones.
Meanwhile, Xiaomi is expanding across Southeast Asia, and has opened 15 Mi Stores and a factory in Indonesia. Xiaomi also has two Mi Stores in Singapore and one in Thailand. Its network in Malaysia is run by CG Computers.
Its second concept phone, released with the KL store opening, was designed by Philippe Starck and features a curved ceramic back that that transitions to an aluminium frame. It will be available for pre-order on Saturday through online and offline channels including Lazada and authorised Mi Stores.
Also showcased in the new store is the Redmi 5A Prime, the first Xiaomi phone that pairs a selfie light with a 16-megapixel front-facing camera. It has a fingerprint sensor on its back.