July 19, 2026

L Catterton targets Japan’s furniture sector with stake in Seki Furniture

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L Catterton, an investment firm supported by luxury goods group LVMH, has entered into a strategic partnership with Seki Furniture, a prominent furniture producer and retailer in Japan.

Established in Okawa in 1968, Seki Furniture originated as a wholesaling business and has since evolved into a leading omnichannel company. Currently, it operates 26 retail outlets, incorporating its Crash Gate brand, and maintains a formidable online presence.

Seki controls the majority of Japan’s wholesale residential furniture market and is broadening its reach into sectors such as offices, hotels, restaurants, and hospitals.

The company is backed by an expert in-house design team and an extensive supplier network. Its brands, notably Relaxform, garner recognition for their design, quality, and affordable pricing.

CEO Hideki Haruta stated, “Moving ahead, we aim to collaborate with L Catterton to achieve additional medium- to long-term growth and augment our corporate value. We remain committed to providing our customers with services and products that offer enduring value.”

This investment follows L Catterton’s previous investments in home furnishing businesses, including Restoration Hardware and Boll & Branch.

Earlier this year, L Catterton entered into a strategic agreement with Megabass, a high-end Japanese fishing gear manufacturer, to assist in the company’s expansion.

Questions & Answers

What is Seki Furniture’s current market position in Japan?
Seki Furniture holds the largest share of Japan’s wholesale residential furniture market and is expanding into sectors such as offices, hotels, restaurants, and hospitals.

What kind of brands does Seki Furniture have?
Seki Furniture has several brands under its umbrella, notably Relaxform, which is well-recognised for its design, quality, and pricing.

Who has L Catterton previously invested in within the home furnishing sector?
L Catterton has previously invested in home furnishing companies such as Restoration Hardware and Boll & Branch.

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