Lacoste India targets flyers

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French apparel brand Lacoste hopes to score more impulse sales by opening stores in Indian airport terminals.

Lacoste India plans to open three new stores this year in Mumbai and Hyderabad airports and another five in shopping centres as it gradually builds its footprint in tier one cities.

“We will be opening one outlet at the Hyderabad domestic terminal and at Mumbai airport,” Lacoste India director & CEO Rajesh Jain told PTI in an interview.

“The new retail stores at airports would start contributing up to seven per cent of our total sales from next financial year.”

Lacoste already operates a store inside Bangalore Airport. It is eyeing Kochi and Delhi as well.

The company currently operates 46 stores in 18 Indian cities.


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