Lagardere Travel Retail has introduced its latest destination concept stores, ‘Out of Australia’, at the Gold Coast airports international terminal.
Awarded five sites as part of a competitive tender process held in late 2016, Lagardere has also unveiled concessions in Gold Coast Airport’s common user terminal. The sites cover both international and domestic departure lounges, as well as arrivals.
In tandem with newly unveiled The Gold Coast Store’ at domestic departures, the travel retailer has also upgraded the Aelia Duty Free store and added the world’s largest travel essentials brand, RELAY, to the retail mix in the international lounge.
The revised offer showcases key brand installations including Bundaberg Rum, Sunglass Hut and tech2go to cater to the change in passenger profiles. Along with increasing its presence in an online platform, the new offers are designed to enhance the overall passenger experience.
These new developments are all in conjunction with Gold Coast Airport’s preparation for the 2018 Commonwealth Games being held on the Gold Coast.
“We’re delighted to deliver new and innovative concepts to the Gold Coast Airport, offering the passengers a complete travel essentials, destination and duty free offer, with a strong mix of local flavour and true sense of place” said Matthieu Mercier, Lagardere Travel Retail CEO of Pacific region.
“We have enjoyed a long and successful partnership with the airport since 2002, so are excited to be part of this redevelopment phase.”
Deborah Price, general manager commercial of Gold Coast Airport said the new concepts brought a “different dimension with a more sophisticated souvenir offer” and been well received.
“This is all part of upgrading and enhancing the passenger experience in preparation for the Commonwealth Games in April 2018,” she added.