Lawson, a convenience store chain co-owned by Mitsubishi Corp and KDDI, has announced its ambitious expansion plan into India. The company aims to establish a network of 10,000 stores across the country by 2050. This strategic shift towards India is driven by the saturation of Lawson’s domestic market and the desire for additional growth avenues.
Lawson plans to establish its presence in India by initially launching five directly operated stores in Mumbai in the coming year. This is set to be followed by a more extensive roll-out through franchise and licensing agreements. With a goal of 100 stores by 2030, Lawson is keen to position India as a major contributor to its earnings, similar to its operations in China.
To manage the site selection, supply chain development, and merchandising for its India operations, Lawson intends to set up a wholly-owned subsidiary in India this year. The company will outsource production and distribution to local partners in a bid to streamline operations.
In response to local consumer preferences, Lawson will offer a specially curated product range. The retailer plans to accommodate dietary and religious practices with an expanded selection of meat-free and egg-free products. The stores will feature Lawson’s signature Japanese convenience items like onigiri rice balls and ready meals, along with locally popular items such as freshly brewed coffee and hot dishes.
Currently, Lawson operates over 7,000 stores in five countries including China, the Philippines, Thailand, and Indonesia. The company is set on doubling its international footprint to around 14,000 stores by as early as 2030.
Entering the Indian market is a natural progression after Lawson’s efforts to speed up its expansion in Southeast Asia last year. This included signing franchise agreements with local retail partners and increasing the number of directly managed stores.
What is Lawson’s expansion plan in India?
Lawson aims to establish a 10,000-store network across India by 2050, with the first five outlets launching in Mumbai in the coming year.
How will Lawson cater to the Indian market?
Lawson plans to tailor its product range to local tastes, offering an expanded selection of meat-free and egg-free products in line with dietary and religious practices.
What is Lawson’s global expansion strategy?
Lawson is planning to double its number of overseas stores to around 14,000 by 2030. This includes its recent expansion into Southeast Asia and the upcoming foray into the Indian market.
