Heytea, a renowned Chinese tea chain, has recently expanded its global presence by launching its pioneering ‘Lab’ store in Canada, situated in the bustling downtown Toronto Eaton Centre. This addition to the Toronto cityscape represents a significant milestone in the expansion of the bubble tea market segment.
Encompassing an area of 1800 square feet, the ‘Lab’ store, strategically located on the mall’s main level, is a deviation from Heytea’s conventional store design. The ‘Lab’ concept focuses on offering a range of limited-edition and innovative products instead of a standard fixed menu.
This unique Toronto location features an exclusive selection of eight beverages, only available at this site. Many of these drinks are centred around a ‘Rock Oolong’ tea base, which Heytea leverages to enhance the appeal of its premium-priced and specialty products.
Furthermore, the ‘Lab’ store’s menu also showcases collaborative creations developed with esteemed Toronto chef, Susur Lee. These innovative offerings incorporate high-end ingredients, including caviar, into select beverages and desserts.
Heytea launched its initial foray into Canada in 2023 when it opened its first store in Vancouver. Since then, the company has continued to grow its Canadian presence, now boasting six stores across Vancouver and Toronto. The opening of the Toronto Eaton Centre location further solidifies its foothold in the country.
Established in 2012, Heytea has established a significant global presence, operating approximately 4000 stores in over 330 cities worldwide. This includes more than 100 locations spread across Hong Kong, Macau, and various international markets, with over 45 stores in North America alone.
What is unique about Heytea’s ‘Lab’ store in Toronto Eaton Centre?
The ‘Lab’ store deviates from Heytea’s typical store format, focusing on offering customers limited-edition and innovative products rather than a standard fixed menu.
What specific beverages are available only at the Toronto ‘Lab’ location?
The Toronto ‘Lab’ store offers an exclusive selection of eight drinks, many of which are centred around a ‘Rock Oolong’ tea base.
What collaborative creations are included in the menu of Heytea’s ‘Lab’ store?
The ‘Lab’ store’s menu features collaborative creations developed with renowned Toronto chef, Susur Lee. These unique offerings incorporate high-end ingredients like caviar into select beverages and desserts.
