July 19, 2026

Lee Kent Takes Reigns As Pepsico New Zealand’s GM Of Foods, Aiming To Amplify Brand’s Impact

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PepsiCo New Zealand has announced the appointment of Lee Kent to the position of General Manager (GM) of Foods, effective from the 1st of August. He is set to succeed Michelle Cassettari in this role.

Lee Kent’s New Role

In his new position as GM of Foods, Kent will oversee operations, strategy, and management of the Bluebird brand, which is part of PepsiCo’s portfolio in New Zealand. Additionally, he will spearhead a cross-functional team with a primary focus on expanding the presence of PepsiCo within the country.

Alexia Horley, the Chief Executive Officer (CEO) of PepsiCo Australia and New Zealand Foods, spoke highly of Kent’s abilities. She emphasized his bold strategic approach and his proficiency in establishing, managing, and executing business relationships. Horley believes that these skills will be a crucial differentiator in building effective leadership.

Lee Kent’s Background

Kent’s move to PepsiCo New Zealand comes after a notable tenure of more than 11 years at PepsiCo UK. In the UK, he held a number of senior commercial roles spanning organized trade, traditional trade, e-commerce, and value retail.

In his most recent role, Kent served as the Senior Sales Director for PepsiCo’s Tesco business. He was an integral member of the UK sales leadership team. Additionally, Kent was responsible for leading cross-functional collaboration across marketing, supply, and finance sectors as the commercial lead for UK snacks.

Questions & Answers

Who is the new General Manager of Foods at PepsiCo New Zealand?
Lee Kent has been appointed as the new General Manager of Foods at PepsiCo New Zealand, succeeding Michelle Cassettari.

What will Kent’s responsibilities include in his new role?
Kent will oversee operations, strategy, and management of the Bluebird brand, and lead a team aimed at expanding PepsiCo’s presence in New Zealand.

What was Kent’s role at PepsiCo UK?
Lee Kent served as the Senior Sales Director for PepsiCo’s Tesco business in the UK and was responsible for cross-functional collaboration across marketing, supply, and finance.

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