Levi Strauss & Co. continues to prove its strength in the retail industry, experiencing significant profit in the third quarter. The primary factor driving this growth is the double-digit increase in sales through the company’s direct-to-consumer (DTC) channel.
By the end of the third quarter on August 31, the firm’s net revenues had reached $1.5 billion, showing a 7% rise year-on-year. This growth is consistent in both reported and organic terms. Sales in the Americas, Asia, and Europe also saw considerable increases, with 6%, 12%, and 5% respectively. Specifically, the U.S. saw a 3% increase in sales, reflecting the company’s strong presence in the domestic market.
The DTC channel played a significant role in this surge with net revenues increasing by 11% as per reported data and 9% organically. This is attributed to a 7% jump in the U.S., a 4% rise in Europe, and a staggering 14% surge in Asia. Meanwhile, wholesale net revenues also observed an uptick, though at a slower pace, with a 3% rise in reported terms and a 5% increase organically.
The company’s operating margin saw remarkable growth, reaching 10.8% from the previous year’s 2.3%. The gross margin also improved by 110 basis points to a robust 61.7%. The driving factors for this improvement were a favorable channel mix and price increases, which were slightly offset by the effects of import tariffs.
The net income from continued operations, excluding the Dockers business, stood at $122 million, a significant increase from last year’s $23 million. The company also successfully sold the Dockers intellectual property and operations in the U.S. and Canada for $194.7 million as of July 31. The remaining operations are projected to be sold in the first quarter of the upcoming year.
The President and CEO of Levi Strauss & Co., Michelle Gass, lauded the company’s impressive performance, attributing it to the strategic shift towards becoming a DTC-first, comprehensive denim lifestyle retailer. Despite the complex macroeconomic environment, Gass expresses optimism about the company’s ability to sustain this profitable growth well into 2026 and beyond.
Levi Strauss & Co. has revised its full-year guidance upward, predicting a 3% increase in net revenues. This is a significant rise from the 1-2% growth forecast provided in the second quarter. This prediction assumes that import tariffs from China will remain at 30% and the rest of the world at 20%.
What was the primary driver behind Levi Strauss & Co’s growth in the third quarter?
The key driver was the double-digit growth in sales from the company’s direct-to-consumer (DTC) channel.
What led to the improved operating margin of Levi Strauss & Co.?
The improvement in operating margin was driven by a favorable channel mix and price increases, partially offset by the impact of tariffs.
What are Levi Strauss & Co.’s growth expectations for the upcoming year?
For the coming year, the company predicts a 3% increase in net revenues, assuming that import tariffs remain the same.
