LG Electronics has opened a premium home appliance store in Kuwait to retail its upmarket Signature range of products.
The two-storey store, located in Rozana Mall, features 433sqm of display space showcasing high-resolution televisions, and household appliances such as washing machines and refrigerators.
LG Electronics has a growing commitment to the Middle Eastern market where a large number of middle class and wealthy consumers crave expensive gadgets, appliances and motor vehicles. It already has stores in the UAE, Saudi Arabia, Jordan, Lebanon, Egypt and Iran. More stores are planned in the region.