Renowned silk clothing retailer, Lilysilk, recently launched its debut store in the Harbour City of Hong Kong, situated in the bustling shopping region of Tsim Sha Tsui.
Located on the second floor of the Gateway Arcade, the grand opening of the store coincided with Lilysilk’s 15th anniversary celebrations. The store brings a fresh shopping experience for locals and tourists alike, offering a plethora of clothing, accessories, homewares, and bedding. The merchandise, made predominantly from mulberry silk and other organic materials, highlights the brand’s commitment to sustainability and ‘conscious elegance.’
Lilysilk ensures its fabrics are not only luxurious but also sustainable. The company prides itself on promoting ‘conscious elegance,’ a philosophy rooted in sustainable and environmentally-friendly practices. This is reflected in its commitment to using organic materials and ensuring its products are certified for sustainability.
David Wang, the CEO of Lilysilk, expressed his exhilaration about the significant milestone. “The opening of our very first flagship store in Asia is not just a milestone, but the start of an exhilarating new journey,” Wang stated.
Since its inception in 2010, Lilysilk has established a strong foothold in North America and Europe. It ventured into the Chinese market in 2022 and earlier this year, the brand launched its first concept store in New York’s Meatpacking District.
Where is the new Lilysilk store located in Hong Kong?
The new Lilysilk store is located on the second floor of the Gateway Arcade in the Harbour City of the Tsim Sha Tsui shopping district.
What kind of products does the Lilysilk store offer?
The store offers an array of products including clothing, accessories, homewares, and bedding. All products are predominantly made from mulberry silk and other organic materials.
What does the philosophy ‘conscious elegance’ mean to Lilysilk?
The philosophy ‘conscious elegance’ implies Lilysilk’s commitment to sustainability and environmentally-friendly practices. They ensure their fabrics are not only luxurious but also sustainable, using organic materials and obtaining necessary sustainability certifications.
