LINE Corporation announced today that it received two awards at the Good Design Award 2020. LINE Pay’s rebranding project was selected in the “Best 100” category while LINE Financial received a “Good Design Award” in the application category.
Operated by Japan Institute of Design Promotion, the Good Design Award is considered a globally renowned design accolade, receiving more than 4,700 entries from around the world this year alone. Winners are allowed to use the “G Mark” logo on their products in recognition of their excellence.
Both designs were produced by the BX Design Team at LINE Plus. The LINE Pay rebranding project was chosen for its sleek and scalable design, offering familiarity for users while increasing business potential. The LINE Financial services logos were recognized for their intuitive and easy-to-understand icons that are suitable for users of all ages. More information about both awards can be found on the Good Design Award website.
LINE Pay Corporation, the operator of LINE’s digital wallet service, carried out a rebranding to refocus the company’s messaging, emphasizing how is evolving with society and becoming “The Next Payment Platform.” The rebrand also added visibility and simplicity to the LINE Pay logo, with the rebranded logos having a positive impact on both merchants and users, leading to an increase in the installation of the LINE Pay point of sales materials (POSM) in stores.
LINE Financial has been introducing a range of financial services, including insurance, investment services, loans, and a credit scoring service, with the aim of bringing people and finance closer by creating new financial experiences. The brand design of these financial services captured a simpler user experience while also presenting a unified identity.
With these awards, LINE Plus BX Design Team has been now recognized for its excellence in design by three of the most renowned international design awards: by the iF Design Award 2019, Red Dot Award 2020, and Good Design Award 2020.