Line Thailand, a Japanese company that started off as messaging app and has since expanded its services across food delivery to finance, will open its first digital indoor theme park in Bangkok’s Siam Square One on Friday.
Line Village Bangkok: The Digital Adventure will cover 1300sqm across three floors of the mall. The visitor experience will begin with a mystery: finding a key to get in to Line Village. From there, guests proceed one stage at a time from a space tunnel to a library, then to a kitchen, theatre and rooftop, where the games and Line characters await.
One of the highlights is for fans to see the world of their favourite chat stickers via a VR headset, and the attraction also includes a merchandise store and a themed restaurant.
While several Asian cities already have Line stores, Bangkok will be the first to have a permanent indoor park.