Travel retailer Dufry has launched a Longchamp boutique at Hong Kong International Airport.
It is the world’s first duty-free boutique to host a Longchamp “personalisation station” offering to stamp customer initials on their purchases.
Dufry’s global head of luxury Coral Clavero said, “The HKIA store will be the first duty-free point of sale worldwide to offer the personalisation service with the hot stamping machine, and premium product lines, including an exclusive selection of items.
“Dufry values its strong partnership with Longchamp, which has been built on the basis of mutual trust and the satisfaction of a well done job in the industry. This enduring and collaborative partnership goes back more than 15 years and accounts for a distribution network of over 25 points of sale, geographically spread around the world.”
Longchamp CEO Jean Cassegrain said airport locations have played a significant role in the history of the brand, both as a point of departure and one of growth.
“This new boutique is an opportunity to connect with our clientele from around the world while paying tribute to our origins. We are happy to be growing our network in Hong Kong and strengthening the ties between our home, Paris and Hong Kong, two cities overflowing with energy and creativity.”