The renowned luxury bag label, Longchamp, has given its two Singapore stores, located at Ion Orchard and Marina Bay Sands, a fresh new look.
The revamped boutiques draw design inspiration from Parisian apartments, an aesthetic that resonates strongly with the brand’s French heritage. The chic, revamped spaces boast bookshelf-style displays, where the brand’s key seasonal pieces take center stage.
A monochromatic color palette has been used across the stores’ wood-clad panels, further reinforcing the sophisticated Parisian vibe.
Customers visiting the renovated Longchamp outlets will be able to explore the brand’s latest collection of leather goods and accessories. These have been thoughtfully showcased alongside a variety of mix-and-match decorative objects.
Following the overall design theme, these objects are styled using a deep green colour palette, lending an atmosphere reminiscent of a refined Parisian apartment.
The renovation of these boutiques comes on the heels of a record-setting fiscal year for Longchamp. The brand’s strong performance was significantly influenced by its robust sales in South Korea and Europe.
What was the inspiration for the redesign of Longchamp’s boutiques in Singapore?
The redesign of Longchamp’s boutiques was inspired by the aesthetic of Parisian apartments, mirroring the brand’s French heritage.
What are the characteristic elements of the renovated boutiques?
The renovated boutiques feature bookshelf-style displays, wood-clad panels with a monochromatic colour scheme, and a deep green colour theme for the decorative objects.
What was significant about Longchamp’s performance in the last fiscal year?
The last fiscal year set a sales record for Longchamp, with a significant contribution coming from robust sales in South Korea and Europe.
