L’Oreal has signed a joint business plan with Lazada to fulfil next-day delivery in top metro cities by June this year. This L’Oreal-Lazada logistical pact demonstrates the cosmetics company’s ambition to grow its e-commerce business in Asia. Both companies will also pilot consumer engagement tools such as in-app live streaming, and jointly launch products exclusively available to Lazada customers.
“We are confident of creating the leading online beauty destination in Southeast Asia by combining Lazada’s extensive last mile logistics network to bring L’Oreal’s products faster into our customers’ hands,” said Jing Yin, president of Lazada Group.
“Our partnership today signals our commitment and joint ambition of dominating the Southeast Asian beauty and skincare e-commerce market share by providing the best customer experience.”
Other technological advancements such as new search features will ensure L’Oreal products are easily searchable within app to bring the most personalised products to its fans.
“Lazada and L’Oreal will collaborate in many areas, from technology, sales and marketing to logistics,” said Pierre-Yves, MD, Southeast Asia, at L’Oreal.
“Lazada’s technology infrastructure, logistics network and brand-engagement capabilities are the gold standard of the industry. Our joint efforts will take us one step closer to creating a true beauty-shopping destination on Lazada.”
The L’Oreal-Lazada collaboration started in 2014, bringing 820,000 followers to the L’Oreal store on the platform. E-commerce sales now comprise 11 per cent of its global sales.