Lotte Mart Vietnam will promote products from South Korean SMEs in its Go Vap outlet in Ho Chi Minh City.
The retailer will add a special sales zone called Be Goods by Busan, to sell 70 products from 13 companies based in Busan.
Lotte has selected products including fruit and vegetable drinks, frying pans and shampoos, items it believes will appeal to local Vietnamese consumers. More items are to follow.
The retailer is also planning to provide online and offline marketing support for the products.
This is the second time Lotte Mart has opened a Be Goods store.
Last October, Lotte Mart Nguyen Van Linh hosted 196 products of 23 Korean SMEs, and earned 240 million won (US$215,827) in sales over seven months.
Vietnam is Korea’s third largest export market and Lotte Mart believes it is the best place for Korean SMEs to test and export their products.
Last month, another Korean retailer E-Mart also promoted Korean SME’s products in Singapore.