Athleisure is the new fad of the retail industry.
Lululemon is one of the most iconic brand following the trend. Founded in 1998, it has flourished to empower healthy lifestyle through its innovative products and community events.
The company’s values have been very well received by Asian consumers who blissfully adopted the brand. Thanks to its ever-increasing fan base, Lululemon has expanded its IFC store in Hong Kong which reopened the 7th of July. The new space offers an extensive range of both female and male workout apparel in a beautiful, bright and energetic space.
Asia’s finest wellness and fitness symbols were invited along with members of the public to enjoy curated in-store experiences, including an interactive photo booth, and celebrate the grand re-opening. Guests were welcomed to enjoy a meditation class led by yoga aficionado Nikita Ramchandani or t-shirt customization by silk screening with local artist Magaga.
Striving to spread its values among the Asian Community, Lululemon is pursuing its Ambassador Program. Nikita Ramchandani, founder of Kita Yoga, Brian Woo, founding member of Harbour Runners, and Ada Cheung, program director and spin instructor at XYZ, joined the force and partnered with Lululemon to nurture a community of driven and inspirational individuals to harness the brand’s passion.
Mindful and committed, Lululemon has thought of their Asian customers and developed a unique line labelled Asia Fit. Specifically tailored to suit the Asian body type through various aspects including the cut, material and design, the collection is available online and at all Hong-Kong lululemon stores, in black and white.
Throughout the years, Lululemon has never wavered from its desire to empower people to reach their full potential by providing them with the right tools and resources, and has continuously encouraged a culture of leadership, goal setting, and personal responsibility.