Rumors are swirling around LVMH’s Marc Jacobs label, as the luxury giant engages in discussions with interested buyers, including Authentic Brands Group, known for their acquisition of Reebok, and WHP Global. Sources close to the negotiations, who wished to remain anonymous due to the sensitive nature of the talks, suggest that a deal could be on the horizon.
While Authentic Brands has declined to comment, WHP Global has yet to respond. Adding to the mix, Bluestar Alliance, the current owner of Brookstone, is also vying for the Marc Jacobs brand, which analysts estimate could fetch around $1 billion, according to a recent report by the Wall Street Journal.
Neither LVMH, Marc Jacobs, nor Bluestar Alliance provided comments regarding the report from the WSJ. Previously, in 2024, Bloomberg revealed that LVMH was looking into strategic options for the Marc Jacobs brand after attracting interest from potential buyers, though the company denied such claims at that time.
Founded by American designer Marc Jacobs in 1984, the brand is celebrated for its vibrant and eclectic designs that marry high fashion with street style. In a pivotal moment for both parties, LVMH appointed Jacobs to oversee Louis Vuitton in 1997 and subsequently acquired a stake in his own label.
According to the Journal, a deal might be finalized soon, provided that discussions do not stall. This potential offloading of Marc Jacobs aligns with LVMH’s recent efforts to streamline its brand portfolio. Last year, the luxury conglomerate sold Off-White—initially established by Virgil Abloh—to Bluestar Alliance, although the sale price was not disclosed.
In another notable move, Stella McCartney, who previously sold a minority stake of her brand to LVMH, reacquired that stake this year, just five years after the luxury group’s investment. McCartney has pledged to continue advising LVMH’s chief executive, Bernard Arnault, on sustainability issues—a topic she passionately champions.
The luxury retail sector has been a hotbed for dealmaking recently, particularly in Europe. In a significant move, Prada acquired Versace from Capri Holdings in a staggering $1.4 billion deal, highlighting the competitive and dynamic nature of high-end fashion.
While LVMH’s second-quarter sales, which encompass iconic products like Louis Vuitton handbags and Moët & Chandon champagne, fell slightly short of market expectations, analysts remain optimistic. The group’s shares have risen, buoyed by signs of recovering demand in the critical Chinese market, a beacon of hope amid challenging conditions.
Analyst Adam Cochrane from Deutsche Bank noted that, despite the second-quarter results lacking brilliance, there were “glimmers of hope” on the revenue horizon. French luxury brands continue to navigate a tricky landscape, grappling with economic downturns and the looming specter of U.S. import tariffs.
Which companies are interested in acquiring Marc Jacobs?
Authentic Brands Group and WHP Global are among the potential buyers, with Bluestar Alliance also expressing interest.
What is the estimated value of the Marc Jacobs brand?
Analysts estimate the brand could be valued at around $1 billion.
What recent strategic move did Stella McCartney make concerning her brand?
Stella McCartney has repurchased the minority stake that LVMH held in her label, five years after LVMH’s initial investment.
