Set to open on December 18 in Shanghai’s Reel Department Store, the new 160sq m boutique is the brand’s first store in China with the new store concept.
Founded in 1988 and headquartered in Paris, French luxury fashion house Maison Margiela produces both haute-couture collections and ready-to-wear collections. The brand’s products include womenswear, menswear, footwear, fine jewellery, fragrance and home goods which will all be available at the new boutique.
The new concept store has been designed by Dutch architect Studio Anne Holtrop in line with Creative Director John Galliano’s vision. The store is fitted with artisanal furnishings and hand-cast textile moulds. The ceilings and walls are painted in a dark-green gloss that creates a shimmering shine.
This new store has been inspired by the brand’s first concept store that launched in London’s Bruton Street, this was followed by Avenue Montaigne in Paris, and Osaka Shinsaibashi Parco in Japan.