Malaysian bookstore chain MPH is closing multiple stores as it moves to a digitally-driven omnichannel business model.
The company is not closing down, despite much speculation on social media concerning the impending closure of multiple stores.
A recent Facebook post revealing nine MPH stores in the process of shutting shop went viral, with many users expressing sadness at the presumably imminent disappearance of the brand.
In a statement answering customer concerns, MPH Group clarified its strategy as a transition into a more e-commerce-focused retail format, consolidating non-performing stores and pooling resources for a digital-business push.
The company’s new strategy also involves the deployment of high-tech vending machines placed in strategic locations, as well as a social interactive e-learning platform.
The 114-year-old firm will maintain its key physical locations as it undergoes the transition, in a process that has been largely accelerated following the coronavirus outbreak with a concomitant sharp uptick in online sales.
The store’s e-commerce platform is due to launch in its revitalized form later in the year.
“We want to be able to connect with our customers through multiple touchpoints, be it online or offline by adopting an omnichannel approach,” said MPH Group CEO Donald Kee.