Malbon, a renowned lifestyle and golf brand, is expanding its footprint in Southeast Asia by establishing its first brick-and-mortar store in Vietnam. This strategic move is being executed in collaboration with TKG Lifestyle, a subsidiary of The Kho Group.
The inaugural store is slated for launch next month on Dong Khoi Street, in the heart of Ho Chi Minh City. Spanning two floors and covering a total area of 250 square meters, the store will house the full range of Malbon’s golf attire and accessories. In addition, it will also feature the brand’s lifestyle and sportswear collections.
Vynce Nguyen, General Manager of The Kho Group Vietnam, expressed optimism about the venture, citing Vietnam’s growing golf market and Malbon’s unique lifestyle-focused approach as key growth drivers. He expressed confidence that Vietnamese customers will appreciate the brand’s distinctive style and its history of innovative partnerships with global brands and entertainment personalities.
Malbon has plans to offer limited-edition products specifically designed for the Vietnamese market. This is in addition to its regular offerings, which include seasonal releases, performance apparel, and the core Icons line.
The brand’s expansion strategy is not limited to physical retail outlets. Plans are afoot to develop a robust e-commerce platform and organize exclusive community-focused Buckets Club events where exclusive product launches will take place for members.
Nguyen further elaborated on Malbon’s Vietnam engagement strategy, revealing plans for pop-up stores in premium locations and vibrant hotspots around the country, where culture, creativity, and lifestyle converge.
Over the next one to two years, Malbon and The Kho Group plan to extend their retail footprint with additional stores in major Vietnamese cities, including Hanoi, Da Nang, and Phu Quoc.
This move comes on the heels of Malbon’s recent expansion activities, including the opening of its world’s largest flagship store in the Philippines this April, and the inauguration of its new headquarters in Shenzhen, China.
Meanwhile, The Kho Group, known for introducing the Japanese coffee chain % Arabica to Vietnam, is now gearing up to launch the brand in Australia.
What is Malbon’s expansion strategy in Vietnam?
Malbon plans to develop a strong presence in Vietnam through a combination of physical retail stores, an e-commerce platform, and community-focused events.
What does the new Malbon store in Vietnam offer?
The store will feature Malbon’s full range of golf apparel and accessories, as well as its lifestyle and sportswear collections. Limited-edition products tailored for local consumers will also be introduced.
What are the future plans of Malbon and The Kho Group in Vietnam?
They plan to open additional stores in key cities such as Hanoi, Da Nang, and Phu Quoc over the next 12 to 24 months.
