The health and beauty retail giant, Mannings, has declared that it will shutter all its physical stores in Mainland China and cease its online activities. The company frames this move as a strategic repositioning, representing a culmination of nearly 22 years of operation within the market where it previously maintained approximately 200 outlets.
Mannings stated that it plans to continue addressing the needs of its consumer base by capitalizing on resources in Hong Kong and Southeast Asia. The strategy aims to bolster its cross-border e-commerce operations and refine both its online and offline customer experience. Mannings holds the position of being the largest health and beauty chain in Hong Kong.
The brick-and-mortar stores in Mainland China will remain operational until 15 January.
The company mentioned its intent to adapt to the evolving consumer trends proactively, with the goal of reshaping the health and beauty retail landscape.
The company’s operations on the WeChat platform will conclude on 28 December, followed by the closure of its stores on Tmall and JD.com, as well as its Tmall health supplements store, on 26 December.
What is the reason for Mannings closing its stores in Mainland China and ceasing its online operations?
The company has described the move as a strategic repositioning to adapt to changing consumer trends and focus on strengthening its cross-border e-commerce capabilities.
When will the Mannings stores in Mainland China shut down?
All physical stores of Mannings in Mainland China will remain operational until 15 January.
Will the company continue operations in other regions?
Yes, Mannings intends to leverage resources in Hong Kong and Southeast Asia to continue meeting consumer needs and optimize their online and offline experience.
