June 10, 2026

Matin Kim in Partnership with Musinsa Launches Flagship Store in Tokyo’s Fashion Hub

Musinsa
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Matin Kim, a renowned fashion brand from South Korea, is set to expand its presence in Japan with the inauguration of a flagship store in Tokyo. The move is a part of the brand’s continuing collaboration with Musinsa.

A New Addition to Tokyo’s Fashion Scene

The upcoming store will be situated in Harajuku, a neighborhood widely known for its vibrant fashion culture. Spanning two floors, the outlet will occupy roughly 195 square meters. Slated to open its doors on April 26th, the new location marks Matin Kim’s third establishment in Japan, following the successful launches in Shibuya and Nagoya.

Unlike its previous outlets located in shopping malls, this new store stands out as Matin Kim’s first standalone store in the country. The brand perceives this as a significant progression and intends to utilize the venue as a platform to exhibit its unique identity and innovative approach to fashion design.

Offering an Enhanced Shopping Experience

Apart from showcasing its extensive array of regular products, the store will feature Matin Kim’s latest Spring/Summer 2026 collection and exclusive limited-edition items. Additionally, the brand plans to enrich the customer experience by hosting a variety of experiential events and other engaging activities.

Matin Kim, a portfolio brand of Hago Haus, a premier brand incubator in South Korea, currently boasts approximately 70 stores at both domestic and international locations.

In November of 2024, Matin Kim entered into an exclusive agency agreement with Musinsa for the Japanese market. This led to the opening of its first permanent store in Japan at Miyashita Park in Shibuya, Tokyo, in April last year.

Questions & Answers

What is unique about Matin Kim’s new store in Tokyo?
The new store, located in the Harajuku district, is the brand’s first standalone store in Japan. It will also serve as a showcase for the brand’s identity and creative vision.

What can shoppers expect at the new Matin Kim store?
Shoppers can look forward to a wide range of products, including Matin Kim’s latest Spring/Summer 2026 collection and exclusive limited-edition items. The store will also host experiential events and other activities to enhance the shopping experience.

What is Matin Kim’s history in Japan?
Matin Kim entered the Japanese market in November 2024, in partnership with Musinsa. The brand opened its first permanent store in Japan at Miyashita Park in Tokyo’s Shibuya in April the following year. The Harajuku store is the brand’s third in Japan.

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