Mattel Inc’s quarterly net sales topped analysts’ estimates for the first time in six quarters as new Chief Executive Christopher Sinclair focuses on turning around the business in the face of flagging sales of Barbie (pic) dolls.
The toymaker reported a 2.5 percent decline in net sales in the three months ended on 31 March, during which Sinclair was appointed as interim CEO. He took the post permanently this month. Worldwide sales of Barbie dolls fell 5 percent on a constant currency basis, while sales of Fisher-Price preschool toys rose 3 percent.
Sinclair, a former PepsiCo Inc executive who has been on Mattel’s board since 1996, has said the company needs to move with a “sense of urgency” to create toys that connect with young customers.