July 19, 2026

Maybank Unveils Ambitious ‘ROAR30’ Five-Year Strategy, Aims for 14% ROE

Maybank
Reading Time: 2 minutes

Maybank, a Malaysian-based banking corporation, has recently unveiled its ambitious five-year strategy plan, dubbed “ROAR30”. The roadmap, which extends until 2030, outlines significant financial targets, including a return on equity (ROE) aim of 13-14 percent, a net interest margin that exceeds 2.05 percent, a cost-to-income ratio of 47 percent or lower, and a CASA (current account and savings account) ratio above 41 percent.

Dato’ Sri Khairussaleh Ramli, Maybank’s President and Group CEO, emphasized the importance of the bank’s core markets – Malaysia, Indonesia, and Singapore – as primary growth and profitability contributors. He commented, “Our regional network strategy will enable us to support our clients across various markets. We are committed to shaping a mobile workforce, fostering a transformative mindset and culture, encouraging continuous learning, implementing technology modernisation and optimising productivity and financial performance.”

Three Strategic Pillars

Maybank’s newly announced strategy rests on three strategic pillars.

The first pillar involves redefining its services to provide exceptional customer experiences, positively impact society, and stimulate the real economy.

The second pillar focuses on the expansion of four key business areas: global Islamic finance, regional wealth management, regional transactions and payments banking, and regional corporate and investment banking.

The third and final pillar is the creation of a sustainable bank via three core strategies: nurturing an enviable workforce and organisational culture, harnessing the power of technology and artificial intelligence, and optimizing productivity and capital allocation to enhance performance.

Khairussaleh concluded, “Through ROAR30, Maybank aims to generate meaningful impact and ensure sustainable value creation for all stakeholders, spanning our customers, communities, and the economies we serve.”

Questions & Answers

What is Maybank’s new strategic plan named?
The new strategic plan is named “ROAR30”.

What are the three strategic pillars outlined in the “ROAR30” plan?
The three pillars are redefining services to provide exceptional customer experiences, expanding four key business areas, and creating a sustainable bank through staff development, technology use, and productivity optimization.

What are some of the financial goals set by Maybank in the “ROAR30” plan?
Some of the key financial targets include a return on equity aim of 13-14 percent, a net interest margin that exceeds 2.05 percent, a cost-to-income ratio of 47 percent or lower, and a CASA (current account and savings account) ratio above 41 percent.

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