McDonald’s Malaysia will launch 20 new McDonald’s Drive-Thru restaurants before the end of the year.
“Drive-Thru window sales have contributed almost 50 per cent of total sales at 167 restaurants,” said regional MD and local operating partner Azmir Jaafar. “On top of this, we’ve seen an average 10 per cent year-on-year growth in drive-thru sales in the first quarter of 2019.”
McDonald’s Malaysia opened its first Drive-Thru in Titiwangsa in 1988. The franchise now plans to include a drive-through facility in nearly three quarters of its restaurants by 2021, anticipating a 10–15 per cent increase in vehicle count.
A Drive-Thru Weekend Challenge held from April 26–28 saw 473,860 cars stopping at a McDonald’s Drive-Thru nationwide for a meal, earning the franchise a spot in the Malaysia Book of Records.