In a fiercely competitive market, Chinese food delivery titan Meituan has reported a second consecutive quarterly loss, slightly missing projected revenue growth. Over the past year, the company has weathered intense competition sparked by aggressive subsidy tactics in China’s burgeoning one-hour delivery sector.
The company’s profit margins and revenue growth have faced significant challenges following the emergence of ‘instant retail’ platforms introduced by e-commerce behemoths Taobao and JD, both subsidiaries of Alibaba, in early 2025. Instant retail, also known as quick commerce, is characterized by online orders—typically food, bubble tea, or daily essentials—delivered to customers within an hour.
Despite the tough conditions, the early months of 2026 have shown promising signs that the cutthroat price competition in the instant retail sector may be easing. This phenomenon, which has been disparaged by Chinese regulators as a destructive ‘race to the bottom’, has begun to show signs of abating.
Meituan’s revenue for the quarter ending December 31 amounted to 92.1 billion yuan (US$13.3 billion), marking a 4.1% increase over the previous year. This figure fell slightly short of the 92.2 billion yuan forecasted by industry analysts. Meanwhile, the company’s adjusted net loss narrowed to 15.1 billion yuan from 16 billion yuan in the previous quarter. A year earlier, Meituan had reported a profit of 9.8 billion yuan.
During a post-earnings call with analysts, Meituan’s CEO, Wang Xing, stated that the regulatory guidance regarding the price war in the instant retail sector is “already quite clear.” He also noted that regulators strongly oppose the relentless ‘neijuan’, or involution, competition and are focused on fostering a healthy, orderly market. The term ‘neijuan’ represents a form of competition where entities are forced to engage in increasingly intense rivalry that yields minimal benefits.
In the wake of a state media editorial calling for an end to China’s food delivery price wars being republished by Chinese regulators, Meituan’s shares experienced a significant 14% surge. Industry observers viewed this as a sign of official approval.
What is the instant retail or quick commerce model?
This refers to online purchases, often consisting of food, bubble tea, and daily necessities, which are delivered to customers within 60 minutes.
What is meant by ‘neijuan’ competition?
‘Neijuan’, or involution, indicates a situation where individuals or companies are compelled into increasingly intense competition that offers little benefits.
How did the market respond to regulatory intervention in the price war?
Following a state media editorial urging an end to the food delivery price wars being republished by Chinese regulators, Meituan’s shares saw a significant 14% increase, signaling market approval of regulatory intervention.
